The new sports broadcasting company paid just about £1billion for the rights in total, more than doubling what ITV and Sky paid last time. From Financial Fair Play:
To put this new deal in perspective, in 2011/12, UEFA received £906m in total for the TV rights for the Champions League (£735m) and Europa League (£171m). Of this, £144m (16%) came from England (£133m for CL and £11m for EL). Under the new deal, BT will pay UEFA £299m each year for both competitions.To put this further into context, this is like trying to buy your child a Buzz Lightyear toy for Christmas on eBay and you bid just over what it's really worth because you know eBay! But then in the last 5 minutes you're half way through an online game of FIFA and you can't quit because then you'll lose points and it's hard but then you see some asshole bid £1billion on the toy. You search around your room for a bit but you definitely don't have that lying around, and then your opponent on FIFA scores from a corner.
Actually scratch that, to put this better into context, this is like BT Sport scoring a goal from a corner on FIFA when Sky were dominating the match the whole time. You have no-one to blame except yourself. But you're still definitely going to blame the game and bite the controller I mean not do that.