In the red corner, we have one giant money grabbing, horrible telecommunications company. In the blue corner, we have an even more horrible, money grabbing, blood sucking overlord - who will win!
With the rights to 38 live games per season (one a week?), they are confident of turning themselves into a real broadcaster. They haven't got off to the best start- Michael Owen has been announced as the lead co-commentator, a man who is so dull he'd probably shit himself if he had a red bull. There will also be Jake Humphrey who presents with all the passion and sincerity you would expect from someone who started at CBBC. Ray Stubbs is on board, he's always on board.
BT will also have FA Cup, German football, Italian, Brazilian, Europa League and rugby - oh and women's tennis if anyone cares. There are lots of fancy adverts and people like RVP telling you to get excited. So are you? Are you excited about watching games on BT? Or are you watching games illegally on FirstRow? You are aren't you? So am I.