The site, written in pretty well translated English, asks the striker to complete one of twelve challenges in order to earn the domain name back. I think this is cool.
As you can see the guy is a bit of a legend and the challenges are actually pretty reasonable. Hell, I'd give Zlatan fitbathatba.com if he battled me at Taekwondo. Thankfully he probably hasn't seen what I look like yet so I can make him think I'm an absolute giant and through clever lighting and atmospheric smoke he'll surrender before I'm even in the ring. It's all about the mind games.